{"id":351,"date":"2012-07-30T23:40:25","date_gmt":"2012-07-30T23:40:25","guid":{"rendered":"http:\/\/www.mediarhetoric.com\/blog\/?p=351"},"modified":"2012-07-31T02:00:53","modified_gmt":"2012-07-31T02:00:53","slug":"the-failed-media-consumer-how-nbc-does-not-consider-the-olympic-audience-nbcfail","status":"publish","type":"post","link":"http:\/\/www.mediarhetoric.com\/blog\/the-failed-media-consumer-how-nbc-does-not-consider-the-olympic-audience-nbcfail\/","title":{"rendered":"The failed media consumer: How #NBC does not consider the Olympic audience #NBCfail"},"content":{"rendered":"<p>First, NBC did a horrible job on not streaming a live version of the Olympic opening ceremonies. What did America get? A bad version of British History one could find on Wikipedia, oh no, wait, Wikipedia might actually have been a better information resource for Matt and Meredith as they tried to comment on the opening ceremonies.<\/p>\n<p>I had to sit through the &#8220;dumbing down&#8221; of who J.K. Rowling was, the British Industrial Revolution, and the TOO much talking parade of nations commentary.<\/p>\n<p>I thought Matt dumbed it down too much when he told us that the British call soccer football instead of soccer, especially since soccer is becoming a more popular world sport. Additionally, I found the broadcast unprofessional and unpolished when Matt said the Queen was cheering wildly as the director chose to show Queen Elizabeth looking bored and tired. It was a taped event, I&#8217;m sure they could have &#8220;edited&#8221; that out.<\/p>\n<p>I thought I was being too picky until I saw everyone else&#8217;s tweets and the new Twitter feed pop up called @Vieraandlauer during the opening ceremonies. One of my favorite tweets from the Viera and Lauer commentary is this one:<br \/>\n<a href=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-6.24.21-PM1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-357\" title=\"Screen Shot 2012-07-30 at 6.24.21 PM\" src=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-6.24.21-PM1.png\" alt=\"\" width=\"413\" height=\"74\" srcset=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-6.24.21-PM1.png 516w, http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-6.24.21-PM1-300x54.png 300w\" sizes=\"auto, (max-width: 992px) calc(100vw - 30px), 413px\" \/><\/a><\/p>\n<p>Yes, it was really that bad.<\/p>\n<p>Then I noticed the new hashtag called #NBCfail. NBC didn&#8217;t like one reporter&#8217;s criticism and had him banned from Twitter. <a href=\"http:\/\/deadspin.com\/5930153\">Click here for the story.<\/a><\/p>\n<p>Not only is NBC doing a poor job at doing their job, but they influenced the utlitmate free speech venue, Twitter, to silence a critic by asking them to suspend the journalist&#8217;s account on a technicality. I am sure Twitter knows they bent the rules for a media conglomerate who they know just wanted to silence a critic who urged the failed audience to take action. How dare we, the people, express our opinions on how we receive information. Supposedly, NBC does NOT consider us consumers.<\/p>\n<p>But, as NBC is delaying the content of the Olympics, they continue to fail us on their web site. For a network who wants us to watch their primetime coverage of the medal events, why does NBCnews.com continue to post the winners on their front page? Like this:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.00-PM1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-359\" title=\"Screen Shot 2012-07-30 at 5.46.00 PM\" src=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.00-PM1.png\" alt=\"\" width=\"478\" height=\"230\" srcset=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.00-PM1.png 1246w, http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.00-PM1-300x143.png 300w, http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.00-PM1-1024x491.png 1024w\" sizes=\"auto, (max-width: 992px) calc(100vw - 30px), 478px\" \/><\/a><\/p>\n<p>I suppose the #NBCfail \u00a0is why ABCnews.com is catching up in the morning news ratings wars. ABC does not spoil our fun. They have a separate link for Olympic coverage for people who want to know now. The stories they do have on their front page are not spoilers. But, at least, when I visit the web site without knowing the results of an anticipated event, it&#8217;s not on the front page. I can read the news. Hmmm&#8230; looks like ABCnews.com is listening to the audience.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.21-PM1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-358\" title=\"Screen Shot 2012-07-30 at 5.46.21 PM\" src=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.21-PM1.png\" alt=\"\" width=\"467\" height=\"391\" srcset=\"http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.21-PM1.png 1217w, http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.21-PM1-300x251.png 300w, http:\/\/www.mediarhetoric.com\/blog\/wp-content\/uploads\/2012\/07\/Screen-Shot-2012-07-30-at-5.46.21-PM1-1024x857.png 1024w\" sizes=\"auto, (max-width: 992px) calc(100vw - 30px), 467px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Silencing a journalist because he tweeted a public email of an NBC executive exacerbated the Tweets about NBC and how they are really failing at providing instant coverage of the games. I would have hoped Twitter would look at the content of the Tweets and make the journalist either delete the tweet or hand out a warning. But, to suspend the account? Seems too harsh.<\/p>\n<p>We are all navigating the etiquette of the social media Olympics. Overall, NBC brought MORE negative attention to themselves and they can thank Twitter for helping them attract more negative criticism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, NBC did a horrible job on not streaming a live version of the Olympic opening ceremonies. What did America get? A bad version of British History one could find on Wikipedia, oh no, wait, Wikipedia might actually have been a better information resource for Matt and Meredith as they tried to comment on the opening ceremonies. I had to sit through the &#8220;dumbing down&#8221; of who J.K. Rowling was, the British Industrial Revolution, and the TOO much talking parade of nations commentary. I thought Matt dumbed it down too much when he told us that the British call soccer football instead of soccer, especially since soccer is becoming a more popular world sport. Additionally, I found the broadcast unprofessional and unpolished when Matt said the Queen was cheering wildly as the director chose to show Queen Elizabeth looking bored and tired. It was a taped event, I&#8217;m sure they could have &#8220;edited&#8221; that out. I thought I was being too picky until I saw everyone else&#8217;s tweets and the new Twitter feed pop up called @Vieraandlauer during the opening ceremonies. One of my favorite tweets from the Viera and Lauer commentary is this one: Yes, it was really that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,19,29,22,1],"tags":[84,85,147],"class_list":["post-351","post","type-post","status-publish","format-standard","hentry","category-internet","category-media","category-social-media","category-twitter","category-uncategorized","tag-nbc","tag-olympics","tag-twitter"],"_links":{"self":[{"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":7,"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":365,"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions\/365"}],"wp:attachment":[{"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mediarhetoric.com\/blog\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}