The Road to the White House #SOTUSocial #WHSocial

by Dr. Janet Johnson on January 12, 2015

You can apply to attend the #SOTUSocial. Attending the social is an honor and an experience for an American. It’s a privilege to be a #digitalcitizen and to participate in the political process no matter what one’s political beliefs are. The greatest quality about America is the honor to agree to disagree, but to also create a healthy dialogue. Americans must educate themselves about the issues and policies set forth by the current Administration so they can discuss what they like and dislike about our country’s policies. The #SOTUSocial is about creating a digital community to help create a better understanding about an event so many people in America disregard and ignore only to wake up to hear about the speech on the news the next morning.

Last year, my students created #utdSocial and tweeted with me. Many students said they had never been excited about watching the #SOTU before. My goal is to have students live tweet the #SOTU and for them to understand that no matter if you agree or disagree–a healthy dialogue is important. And one that is a privilege–especially when the @WhiteHouse encourages it.

The #SOTUSocial showcases the American citizen’s voice. Be heard. Ask Questions. Get involved. Learn about the process. Tweet the #SOTU

 

You can check out my blog posts about attending the 2014 #SOTUSocial here:

Invited to the White House Part I

Invited to the White House Part II

#Social at the #SOTUSocial–Making the White House Accessible

 

 

#SOTUSocial

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This past Sunday, the Oscars blew up Twitter. Yes, Ellen DeGeneres broke Twitter. Why is this significant? Because in only an hour the selfie filled with who is who in Hollywood was retweeted 1 million times.

Take a look at the retweets 24 hours later… 3 million!

Selfie at the Oscars 2014

Selfie at the Oscars 2014

 ABCNews reported:

By Monday afternoon, it had been retweeted some 2.8 million times, shattering the previous record of 810,000 retweets for the photo of President Barack Obama and First Lady Michelle Obama hugging after the 2012 election. Twitter was humming at 254,644 tweets per minute after DeGeneres’ request, and the company said the crush disrupted service for 20 minutes.

So, what makes this tweet so retweetable?

I took screenshots of the selfie being made and posted the moment on Instagram. I knew that this selfie would make history and it was worth documenting how it came to be.

The audience is sitting at home–with their devices in hand–And, Ellen is hosting the show and asks you, the audience, to participate–LIVE–REAL TIME.

No longer are the days where we would see this picture the day after in a newspaper. We saw the picture taken, we saw the picture tweeted and we were able to participate in the ceremony instantaneously.

Another important aspect to this famous selfie is that it’s what WE do. We take selfies of ourselves and our friends. And–IF you were at the Oscars, you would WANT to take a selfie with famous people. This picture will be a classic. Talk about a director’s dream cast all in one selfie picture.

We are addicted to sharing our lives. Ellen created that atmosphere at the Oscars. Actually, a lot of people were Tweeting how slow and boring the show was. Then the selfie happened, then Ellen had pizza delivered…then the Oscars felt as if Ellen was hosting a big Oscar party for friends at her house. But, most of all, social media created a conversation with people all around the country–even the world.

And, then this happened–a gift to the Twitter Gods… and to Slate.com

John Travolta tried to introduce Idina Menzel. Oh, and by the way, it sounded NOTHING like Idina Menzel– He called her Adele Dazeem… because Idnia looks and sounds just like Adele.

Social media took it in their hands to make sure John Travolta knew the correct pronunciation of Idina’s name by the end of the her performance. By morning, Slate.com created a name generator where you could input your name to see how Travolta would pronounce it.

Here is the name generator Slate posted to Travoltify your name.

According to the New York Times this quick game on Slate was the most clicked on article on the news site in their 18-year history.

News organizations are changing their formats in the digital age to connect with more readers, with quizzes and games having become popular offerings that audiences find hard to resist.

There is a new way to keep an audience interested in news and to even watch the Oscars–it looks like games, quizzes and selfies are the new way engage an audience to learn more about the world they live in.

 

 

 

 

 

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#Social at the #SOTUSocial–Making the White House Accessible

February 16, 2014

The one part of the White House trip I failed to mention: I was suffering from a BAD COLD! With that in mind, I was not able to socialize as I usually do. I was tired, on lots of cold medicine and just fighting to feel better every minute I was in Washington, D.C.   […]

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Invited to the White House: Tweeting the #SOTUSocial Part II

February 11, 2014

  On January 28, 2014, I attended a White House Social Media social. The day was spectacular. In my previous post, Part I, I discussed my general visit to the White House. In this post I want to share with you how the White House is using social media as a powerful tool in the […]

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Invited to the White House: Tweeting the #SOTUSocial Part I

February 10, 2014

How do you get invited to the White House? You tweet– of course. On January 20 I received the email inviting me to the White House. It was the most exciting email I’ve ever received. I had to fill out information for a background check and RSVP saying yes to both the White House tour […]

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React and Attack: The Ritual of Communication in an Always-On World

July 21, 2013

John Dewey writes  in The Public & its Problems: To learn to be human is to develop through the give and take of communication an effective sense of being an individually distinctive member of a community; one who understands and appreciates its beliefs, desires and methods, and who contributes to a further conversion of organic […]

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Twitter Reaction leads to Media Reaction: Where is the Truth?

May 1, 2013

The Boston Marathon Bombing and the manhunt that followed taught social media users and legacy media that breaking news is not about being first, but it is about being right. Even Twitter users started to question the reliability of stories during last week’s events. @ironjanitor 19 Apr Ill go ahead and start the #conflictingstories #bostonmanhunt […]

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Binders Full of Tweets: Changing the Ritual of Campaigns

October 21, 2012

I was asked recently if I thought Twitter was hurting the campaign more than helping. Instead of hurting or helping, I think social media is changing the four year ritual we are all accustomed to. Since the Republican debates, I have been live tweeting. Live tweeting is fun, but I have found that using social […]

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Twitter Research in the 2012 United States Presidential Election

October 21, 2012

Professor Evaluates Importance, Strategy of Twitter in Elections (via PR Newswire) DALLAS, Oct. 16, 2012 /PRNewswire-USNewswire/ — Running for president in the digital age has brought a new requirement to the job: knowing how to work the Twittersphere. That is the analysis of Dr. Janet Johnson, who teaches in the Emerging Media and Communications (EMAC) program at […]

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The New Yard Sign: Liking Cragg’s or Markell’s Facebook Campaign Page

August 19, 2012

The state of Delaware is not only voting for President of The United States but also Governor of Delaware. The candidates for Governor are Democrat incumbent Jack Markell and Republican candidate Jeff Cragg. They both have Facebook pages, but how can Republican candidate Jeff Cragg create a more effective Facebook presence? As I said in […]

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