This past Sunday, the Oscars blew up Twitter. Yes, Ellen DeGeneres broke Twitter. Why is this significant? Because in only an hour the selfie filled with who is who in Hollywood was retweeted 1 million times.

Take a look at the retweets 24 hours later… 3 million!

Selfie at the Oscars 2014

Selfie at the Oscars 2014

 ABCNews reported:

By Monday afternoon, it had been retweeted some 2.8 million times, shattering the previous record of 810,000 retweets for the photo of President Barack Obama and First Lady Michelle Obama hugging after the 2012 election. Twitter was humming at 254,644 tweets per minute after DeGeneres’ request, and the company said the crush disrupted service for 20 minutes.

So, what makes this tweet so retweetable?

I took screenshots of the selfie being made and posted the moment on Instagram. I knew that this selfie would make history and it was worth documenting how it came to be.

The audience is sitting at home–with their devices in hand–And, Ellen is hosting the show and asks you, the audience, to participate–LIVE–REAL TIME.

No longer are the days where we would see this picture the day after in a newspaper. We saw the picture taken, we saw the picture tweeted and we were able to participate in the ceremony instantaneously.

Another important aspect to this famous selfie is that it’s what WE do. We take selfies of ourselves and our friends. And–IF you were at the Oscars, you would WANT to take a selfie with famous people. This picture will be a classic. Talk about a director’s dream cast all in one selfie picture.

We are addicted to sharing our lives. Ellen created that atmosphere at the Oscars. Actually, a lot of people were Tweeting how slow and boring the show was. Then the selfie happened, then Ellen had pizza delivered…then the Oscars felt as if Ellen was hosting a big Oscar party for friends at her house. But, most of all, social media created a conversation with people all around the country–even the world.

And, then this happened–a gift to the Twitter Gods… and to Slate.com

John Travolta tried to introduce Idina Menzel. Oh, and by the way, it sounded NOTHING like Idina Menzel– He called her Adele Dazeem… because Idnia looks and sounds just like Adele.

Social media took it in their hands to make sure John Travolta knew the correct pronunciation of Idina’s name by the end of the her performance. By morning, Slate.com created a name generator where you could input your name to see how Travolta would pronounce it.

Here is the name generator Slate posted to Travoltify your name.

According to the New York Times this quick game on Slate was the most clicked on article on the news site in their 18-year history.

News organizations are changing their formats in the digital age to connect with more readers, with quizzes and games having become popular offerings that audiences find hard to resist.

There is a new way to keep an audience interested in news and to even watch the Oscars–it looks like games, quizzes and selfies are the new way engage an audience to learn more about the world they live in.

 

 

 

 

 

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#Social at the #SOTUSocial–Making the White House Accessible

by Dr. Janet Johnson on February 16, 2014

The one part of the White House trip I failed to mention: I was suffering from a BAD COLD!

With that in mind, I was not able to socialize as I usually do. I was tired, on lots of cold medicine and just fighting to feel better every minute I was in Washington, D.C.

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@jordanahibbs and I met the day before… in line waiting for the tour of the Capitol building.

 

I managed to meet some very gracious, neat, intelligent, all around awesome social media attendees. We all shared the same feelings.

 

 

 

 

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@anandaleeke is a social media leader. She is very nice and knowledgable about how to engage an audience.

  1.  We could not believe we were at the White House.
  2.  We all felt honored.
  3.  How do we get more involved in engaging citizens to be more aware of what their government is doing.

 

 Here are some tweets of people preparing for the night:

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 The White House’s WiFi connection was none too desirable for us social media junkies: 

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Reactions about items in President Obama’s State of the Union address:

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The perfect end to the night was a light snowfall as we were exiting out of the Eisenhower Executive Office Building: 

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The #SOTUSocial was social. People met beforehand at Old Ebbitt as well as after the tour a group met at a local Starbucks.

I am following some people I met on Instagram and Twitter. I even have had an email from one attendee. I hope to keep in contact with these attendees to share our commitment to digital citizenship.  The White House has brought social media leaders together that might not otherwise have met. Social media allows people to connect and allows the White House to create accessibility and transparency.

The White House did not censor our messages. I appreciate that. The rhetoric was not controlled because the White House believes that they can learn from every message sent to them. Unfavorable messages can show an establishment, even the White House, to clarify their rhetoric. The rhetorical situation is always in play and how one responds is the key. Rhetoric is always about clarifying messages and creating more effective ones.

I will be curious to see how social media is used in a new administration. President Obama’s team from his campaign to his presidency has created a high standard. Citizens expect the open dialogue we have now with Washington. Luckily, Washington is responding back… one tweet, one Instagram, one Facebook post at a time. Engaging citizens through social media will create more social awareness and create a higher social capital for citizens to be more involved in the political process. These venues are still in their infancy for their use, but the more the political world tests out these virtual communities, the more information will be demanded from their constituents.

My next post will show how the White House created the most transparent look at a President preparing his speech. The White House staff created a fun look through blog posts, Instagram pictures and twitter to share their experience on creating the most important speech of the year.

More about my visit to the White House:

Invited to the White House: Tweeting the #SOTUSocial Part I

Invited to the White House: Tweeting the #SOTUSocial Part II

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Invited to the White House: Tweeting the #SOTUSocial Part II

February 11, 2014

  On January 28, 2014, I attended a White House Social Media social. The day was spectacular. In my previous post, Part I, I discussed my general visit to the White House. In this post I want to share with you how the White House is using social media as a powerful tool in the […]

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Invited to the White House: Tweeting the #SOTUSocial Part I

February 10, 2014

How do you get invited to the White House? You tweet– of course. On January 20 I received the email inviting me to the White House. It was the most exciting email I’ve ever received. I had to fill out information for a background check and RSVP saying yes to both the White House tour […]

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React and Attack: The Ritual of Communication in an Always-On World

July 21, 2013

John Dewey writes  in The Public & its Problems: To learn to be human is to develop through the give and take of communication an effective sense of being an individually distinctive member of a community; one who understands and appreciates its beliefs, desires and methods, and who contributes to a further conversion of organic […]

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Twitter Reaction leads to Media Reaction: Where is the Truth?

May 1, 2013

The Boston Marathon Bombing and the manhunt that followed taught social media users and legacy media that breaking news is not about being first, but it is about being right. Even Twitter users started to question the reliability of stories during last week’s events. @ironjanitor 19 Apr Ill go ahead and start the #conflictingstories #bostonmanhunt […]

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Binders Full of Tweets: Changing the Ritual of Campaigns

October 21, 2012

I was asked recently if I thought Twitter was hurting the campaign more than helping. Instead of hurting or helping, I think social media is changing the four year ritual we are all accustomed to. Since the Republican debates, I have been live tweeting. Live tweeting is fun, but I have found that using social […]

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Twitter Research in the 2012 United States Presidential Election

October 21, 2012

Professor Evaluates Importance, Strategy of Twitter in Elections (via PR Newswire) DALLAS, Oct. 16, 2012 /PRNewswire-USNewswire/ — Running for president in the digital age has brought a new requirement to the job: knowing how to work the Twittersphere. That is the analysis of Dr. Janet Johnson, who teaches in the Emerging Media and Communications (EMAC) program at […]

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The New Yard Sign: Liking Cragg’s or Markell’s Facebook Campaign Page

August 19, 2012

The state of Delaware is not only voting for President of The United States but also Governor of Delaware. The candidates for Governor are Democrat incumbent Jack Markell and Republican candidate Jeff Cragg. They both have Facebook pages, but how can Republican candidate Jeff Cragg create a more effective Facebook presence? As I said in […]

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The failed media consumer: How #NBC does not consider the Olympic audience #NBCfail

July 30, 2012

First, NBC did a horrible job on not streaming a live version of the Olympic opening ceremonies. What did America get? A bad version of British History one could find on Wikipedia, oh no, wait, Wikipedia might actually have been a better information resource for Matt and Meredith as they tried to comment on the […]

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